This Privacy Policy explains how Marek Szwed, operating under the brand Booked & Loved (“Booked & Loved,” “we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit bookedandloved.com, submit a form, download our resources, book a consultation, communicate with us, or otherwise use our services.

Booked & Loved is operated by:

Marek Szwed
Sole Proprietor
Business ID: 08803820
VAT ID: CZ9609115505
Stonava 912
735 34 Stonava
Moravian-Silesian Region
Czech Republic

Email: [email protected]

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

- your name;

- email address;

- telephone number;

- business or salon name;

- website address;

- social media profiles;

- information about your business, such as team size, locations, services, revenue range, marketing activities, or business goals;

- answers submitted through forms, surveys, applications, or questionnaires;

- appointment and consultation information;

- messages and other communications you send to us; and

- payment and transaction-related information when you purchase a product or service.

We may also automatically collect certain technical and usage information when you visit our website, including your IP address, browser type, device information, pages visited, referring URLs, and information about how you interact with our website.

2. How We Use Your Information

We may use the information we collect to:

- provide requested resources, guides, training, or other content;

- respond to inquiries and communicate with you;

- schedule, confirm, remind you about, reschedule, or cancel consultations and appointments;

- provide customer support;

- send educational and marketing emails where permitted;

- personalize our communications and content;

- evaluate applications for our services;

- provide and improve our products, services, website, funnels, and marketing;

- process payments and transactions;

- measure the effectiveness of our advertising campaigns;

- prevent fraud, abuse, or security incidents;

- maintain appropriate business records; and

- comply with applicable legal and regulatory obligations.

3. Email Communications

When you request a resource, subscribe to our communications, submit a form, or otherwise provide your email address where permitted by law, we may send you emails containing educational content, business insights, case studies, client results, information about Booked & Loved, and occasional promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us at [email protected].

Transactional or service-related emails may still be sent where necessary.

4. SMS Communications

If you separately consent to receive text messages from us, we may send SMS messages related to consultations or appointments, including appointment confirmations, reminders, scheduling updates, rescheduling or cancellation notices, and responses to communications you initiate with us.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. You may reply HELP for assistance or contact us at [email protected].

Consent to receive SMS messages is not a condition of purchasing any goods or services.

Providing your telephone number alone does not constitute consent to receive marketing text messages.

Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This requirement is particularly important for A2P: HighLevel currently instructs users to include that paragraph verbatim in the Privacy Policy.

5. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to operate our website, understand website usage, measure advertising performance, and improve our marketing.

In particular, we may use the Meta Pixel and related Meta technologies. These technologies may collect information about your browser, device, interactions with our website, and actions taken after viewing or clicking an advertisement.

Meta may process this information in accordance with its own privacy policies.

Depending on your location, you may have the ability or legal right to reject or manage certain non-essential cookies and tracking technologies.

6. Service Providers

We use third-party service providers to operate our business and deliver our services.

These providers may include:

- GoHighLevel / LeadConnector, for customer relationship management, forms, funnels, communications, email, phone, and SMS functionality;

- Meta Platforms, for advertising, analytics, and the Meta Pixel;

- Calendly, for appointment scheduling;

- Stripe, for payment processing; and

- other technology, hosting, communications, analytics, security, and professional service providers reasonably necessary to operate our business.

These service providers may process personal information on our behalf only as reasonably necessary to provide their services or as otherwise permitted by applicable law.

Payment card information submitted through a third-party payment processor such as Stripe is generally processed directly by that provider and is subject to its security and privacy practices.

7. Advertising

We may use information about visits to our website to measure, optimize, and personalize advertising campaigns.

For example, Meta Pixel may allow us to understand whether visitors who viewed or clicked an advertisement subsequently visited certain pages or completed certain actions on our website.

Where required by applicable law, these technologies will be used subject to the appropriate consent mechanisms.

8. How We Share Information

We may disclose personal information to service providers and contractors where reasonably necessary to operate our business, provide requested services, process payments, host our technology, communicate with users, maintain security, analyze performance, or comply with legal obligations.

We may also disclose information where required by law, legal process, regulatory request, or where reasonably necessary to protect our rights, users, or property.

We do not permit third parties to use SMS opt-in information or consent for their own marketing or promotional purposes.

9. International Data Transfers

Booked & Loved is operated from the Czech Republic and works with service providers that may process information in the United States or other countries.

As a result, your personal information may be transferred to and processed in countries other than the country in which you live.

Where required by applicable law, we take appropriate measures to protect personal information transferred internationally.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, communicate with you, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and pursue legitimate business purposes.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

12. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These may include the right to:

- request access to personal information we hold about you;

- request correction of inaccurate information;

- request deletion of personal information;

- object to or restrict certain processing;

- withdraw consent where processing is based on consent;

- request a portable copy of certain information; and

- opt out of certain marketing communications.

You may submit a privacy request by contacting: [email protected]

We may take reasonable steps to verify your identity before fulfilling a request.

13. European Economic Area, United Kingdom, and Switzerland

Where applicable under the General Data Protection Regulation (“GDPR”) or similar privacy legislation, we process personal information based on one or more lawful bases, including:

- your consent;

- performance of a contract or steps taken at your request before entering into a contract;

- compliance with legal obligations; and

- our legitimate interests, provided those interests are not overridden by your rights and interests.

Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

You may also have the right to lodge a complaint with the competent data protection supervisory authority.

14. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your jurisdiction and whether the relevant law applies to our business, these rights may include access, correction, deletion, portability, and the right to opt out of certain forms of targeted advertising or the sale or sharing of personal information.

You may contact [email protected] to exercise an applicable privacy right.

15. Children's Privacy

Our website, resources, and services are intended for business owners and professionals and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law.

16. Third-Party Links

Our website or communications may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements, or services.

The updated version will be posted on this page with a revised “Last Updated” date.

18. Contact Us

For questions about this Privacy Policy or the handling of your personal information, contact:

Marek Szwed
Booked & Loved
Stonava 912
735 34 Stonava
Moravian-Silesian Region
Czech Republic

Email: [email protected]
Website: bookedandloved.com